Midwest Shooting Center

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Midwest Shooting Center (MSC) is revolutionizing the firearms industry by offering a welcoming, modern, and community-oriented range-retail experience. Founded by U.S. Marine Corps veterans David Sabo and Jeff Swinford, MSC started in 2016 as a successful e-commerce platform, quickly expanding into a physical retail location and then into a state-of-the-art shooting range in 2019. Recognizing that most ranges felt outdated and intimidating, MSC created a space where both beginners and experienced shooters can feel comfortable and engaged. This customer-first approach has been the foundation of MSC’s success, leading to rapid growth across multiple states.

The firearms industry is ripe for change, and Midwest Shooting Center offers the solution. Traditional range-retail businesses often lack the systems, support, and customer appeal needed to thrive in a competitive market. MSC fills this gap with its innovative business model, blending retail, membership programs, expert training, and gunsmithing services. Franchisees benefit from proven processes and recurring revenue streams, such as subscription-based memberships, that drive profitability. MSC’s model has consistently achieved margins far above industry standards, making it a game-changer for operators seeking sustainable growth.

Franchising with MSC means stepping into a turnkey operation backed by comprehensive support. From site selection and zoning assistance to ongoing marketing and operational guidance, franchisees are never alone on their journey to success. MSC’s expertise in navigating the complexities of regulations, combined with its buying power and pre-negotiated vendor pricing, ensures that franchisees start with a competitive advantage. The result is a streamlined, scalable business that can thrive in today’s challenging market.

What sets Midwest Shooting Center apart is its commitment to creating a truly modern, community-driven experience. The brand appeals to a broad customer base, including beginners, by offering a safe, non-intimidating environment that fosters learning and engagement. By tapping into an underserved market, MSC expands the typical range customer profile, ensuring a steady flow of new and returning clientele.

For franchisees, MSC offers a rare opportunity: a tested, replicable business model in an industry with high barriers to entry. With Midwest Shooting Center, you’re not just opening a business—you’re joining a network of professionals dedicated to making firearms education and safety more accessible while achieving substantial financial success.

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